Eliminate The Guesswork & The Struggle

…As You Do Less…NOT More!


It's All About that base!

Honestly, between figuring out your undertones, and picking the right shade of foundation on top of which foundation formula to use, the odds are already stacked against you. Well, my love, here are a few pointers to help stack the odds in your favor.

Thank you!


More than 100 Pages


Code Blue – Your Makeup Has Expired: Know the real lifespan of your makeup

Beauty Check-In: Ditch your collection of expired products, makeup mishaps, duplicates, and trends of the past

The Brush Off: Makeup brushes that can be used for different product application

Clean Me Up Scottie: How to clean your makeup brushes “The Right Way”

Quintessential Travel Kit: 12 items to assembling the ultimate list for your on-the-go beauty stash

Fine Tune Your Beauty Routine: The proper order to applying your beauty products

Shop Like A Beauty Pro: How to maximize your beauty budget and Golden rules to remember before you buy.

Pro Approved Beauty Hacks: Thee beauty hacks will get you out of a beauty jam

Makeup That Works Overtime: Streamline your beauty routine with products that pull double duty

8 Beauty Classics of My Obsession: Classic beauty products that hold up to there end of the bargain

The List: 7 No Fail Beauty Tips

And the Expects Say: Four beauty experts share their favorite beauty tip.

The Best Beauty Year of Your Life: 12 beauty tips that will keep you looking and feeling your best all year round

Photo Finish Picture Perfect Makeup: Camera makeup rules you need to reconsider.

Party Proof Your Look: When the heat is on, keep your makeup in place and avoid looking like a hot, runny mess.

Correct & Conceal: Shades on the color wheel that make skin look flawless (dark spots, under eye circles, reddish patches)

It’s All About That Base: How to pick the right formulas foundation for your skin type and finding your under tone

A Foundation Mistake Even Makeup Artist Make

Three Moves to the Perfect Foundation

5 Top Foundation Mistakes

Get Set! The Ultimate Power of Powder: Powder formulas and application tips for a perfect finish

Glowing Radiant Skin: A straightforward approach to achieving glowing looking skin

Camouflage That Double Chin

Principles of Contouring

Blushing: Picking the right formula blush

Cheeks that Pop!: How to select the right shade blush

Lip Matters: Everyday lipstick techniques that save you time, effort, and most of all – your sanity

Hello Lips: Knowing how to apply your lipstick can be the best thing ever especially if you don’t want to wear a full face

The Perfect Red: How to find the perfect red lipstick for your skin tone

A Matte Made In Haven: Get your matte lipstick to go on smoothly and wear it well

Something to Pout About: How to give small lips a little oopmh and make them stand out

Ombre: Giving your lip color shade in 3 steps

The Missing Step to Thicker Looking Lashes

Five Steps to Bombshell Lashes: Leave your lashes clump free and looking like false lashes

Rocking Lashes with Glasses: Don’t let wearing glasses stop you from batting a full set of false lashes

Lash Wear & Care: How to apply you lashes and care for them

The Power Brow: Nothing defines your face quite like your brows. Here are 6 steps to a naturally shape brow.

Line Like A Pro: Master the art of applying eyeliner and determine your eye shape

Wider Brighter Eyes: How to achieve the appearance of wider, brighter eyes

Dodge These Eye Shadow Mistakes: 9 things to do to achieve the best eye shadow application

Playing With Color: Easy eye looks using fun yet practical colors

Looks: 6 make looks for any occasion



GIRLFRIEND…I already know!

If you are reading this, most likely you are trying to improve your look…one that will enhance your natural beauty…and level up your personal brand to afford you more opportunities in life. Am I right?

Well, there’s a BIG hurdle in your way…one you might not have realized. No, it’s not just the girl at the makeup counter selling you products you don’t need…it’s even worse.

It’s the self-proclaimed beauty influencers on social media…the cosmetics brands who want to keep selling you makeup, new gadgets, and over the top beauty enhancers to keep you going around and around like a revolving door.

They have convinced you that you need to “DO MORE” to “LOOK BETTER” and that’s absolutely NOT TRUE!

How do I know? Well, in addition to being a professional makeup artist for more than 20-years (Shh! I’m older than I look)… these are the tips I’ve used on countless clients. So, I know what it takes.

And now, you can achieve the perfect look with the step-by-step instructions with full color images in The Beauty Diary.

“Your life is not a photo shoot.”

If you spend more than 15-minutes doing your makeup you’re doin’ too much!

The Reviews

“I can’t tell you how many video’s I’ve watched trying to follow the tips of every self-proclaimed beauty guru on YouTube. But interestingly enough, I never really understood makeup application until I read The Beauty Diary. This book literally just sent me to makeup school AND saved me hours of searching and watching random videos. Quick Tip: The entire section on eye and brow makeup application is gold. Jump straight to it and watch your makeup game soar.”

Ashley Joy,
River City Magazine
Richmond, VA

“The Beauty Book was awesome! An easy read and full of great tips and fabulous visual images!”

Connie G.

“Fun gift that I will give my friends and loved …
The “Beauty Diary” is a timeless, stylish, fun gift that I will give my friends and loved ones who want to look their best. Thank you for producing a book that shows me how to achieve timeless looks and an enduring beauty regimen. The only one thing I would change is the title – let’s call it “Foreverness”, because that is how long I will keep and use it! 🙂 Can’t wait until you publish the sequel.”

Netro McKay
Las Vegas, NV

“I thoroughly enjoyed this book – the beautiful pictures, layout, and all of the quick, useful, real world tips. Great Job!”

Myss Stephens
Waldorf, MD

“Absolutely LOVE IT!! Being a talk show host I’m always on the go and make up is super important a lot of times I don’t always have time to get my makeup professionally done but this book give me great how to tips and it simple and easy to read thanks for all the amazing insight!!”

Donna Jones
Laurel, MD

“The Beauty Diary by Bailey Sessoms is a Must Have!!! I am soo HAPPY to have this book! Its Quality, easy to read Commentary and Beautiful Illustrations of “how to do it” makes it the perfect DIY for the everyday lady (like me) looking for ways to wear makeup the right way and staying beautiful every day. I find myself going to my “The Beauty Diary” book first when I’m looking for makeup instruction, ideas on what to purchase and the overall inspiration to know that I can achieve any look I want from work, weekends, to let’s PARTY!!. I recommend you get your copy today, you will be glad you did.”

Felicia Parrish
Bryans Road, MD

“THE BEST BEAUTY BOOK EVER!!! Bailey puts the Be in Beauty. More than just tips and tricks, this beauty bible is one to live by. It now has a permanent home on my vanity. I reference it daily.”

Ajshay James
Houston, TX

“Wow! The Beauty Diary is a wonderful guide to help someone like me who is not make-up savvy. I love the tips and they are easy to follow. The vibrant photos are amazing for folks like me that are visual. This book is a great investment to help with my goal of continuous self-improvement, mind, body, and soul. Get your copy today and its the perfect gift for a girlfriend. I love it!”


“THE “go-to” make-up resource for the everyday woman. The Beauty Diary by make-up expert Bailey Sessoms is FILLED with so many great, practical tips for anyone, who wants to step up their beauty game with ease and just needs to know EXACTLY what to do and how to do it. I love the photos and step-by-step instructions, which help to make this book THE “go-to” make-up resource for the everyday woman.”

Wendy McAllister,
Primetime Emmy Winner
Silver Spring, MD

“Secrets from a pro. Love this book. Bailey does a great job breaking down the steps to a flawless face with less effort. After you get the basics down, she has a section on specific looks that is a great go-to for someone like me, who loves make up but doesn’t feel like spending 20 minutes on a smoky eye. Buy the book, you’ll love it.”

Aija R.
Bowie, MD

“Nailed It!!! I can finally pick up a beauty book and not feel overwhelmed with too much information. I like how The Beauty Diary broke each section down and made it easy to access information. The images are eye-catching and give a clear explanation of what to do. This book is so pretty I would leave it on my coffee table if the tips weren’t so darn good.”

Amber Newman

“The Beauty Diary is a must-have book for enhancing every woman’s beauty. There’s so much to love about this book! Bailey Sessoms delivers a personal touch through her instructional commentary. Her use of beautiful imagery helps demonstrate the step-by-step tips. From makeup application to how to select products that are best for my skin tone and more, I’m ready to step up my boss lady beauty game.”

Tonya Broughton
Silver Spring, MD

“I took your book with me to NYC this weekend. I enjoyed skimming the pages during my train ride. As a result I ventured outside my comfort zone and I decided to go to Sephora and bought a lipstick color that I do not own but totally fell in love with. My boyfriend loved it. Great book! I will read more in my down time. Thank you Bailey for sharing your beauty secrets.”

Evy Edwards
Silver Spring, MD

“What an AH-MAZING book! From someone who is not confident to step outside of using just Vaseline, this book walks me through stepping out of my comfort zone. Not only is the book an eye catching page turner, it also provides easy steps to duplicate looks that I’d like to try from brows, to lashes, to lips, etc and all in one book!!! Can you be overwhelmed and excited at the same time? I am!! This book is an essential “Beauty Diary” for all women. I’m looking forward to exploring all things cosmetics now that I have a cheat book! Thanks Bailey!!”

Brandi Alfred

“I LOVE THIS BOOK!! This is definitely my go to “Beauty Bible”!!! For me, it not economic to get a “professional” to do my makeup for everything I go to but with this amazing book, Author Bailey Sessoms, provides some essential tips and guidance that DEFINITELY speaks to my needs!!! Thank you Bailey for creating this masterpiece!!!”

LaTasha Green

“From someone who only wear lipstick…the “Beauty Diary”..is attempting to change this !! Bailey Sessoms has wonderfully created a instructional colorful “masterpiece”….with simplistic easy to follow steps…..Oh..and “The Beauty Diary”…is true to its title…..artistry FROM cover to cover…Bailey’s..step by step instructions intertwined with her heart to heart commentary ..makes it easy and pleasant read..#chicbook…..”If you don’t get it, you won’t get it!”

Elizabeth Wormley
Upper Marlboro, Maryland

“Love it! The pages are so pretty and the tips are quick and easy to read.”

Sarah James

With 20+ years as a professional makeup artist, beauty columnist, and lifestyle writer, I’ve been fortunate to partner with notable brands. I’ve been a featured expert on news shows and in publications such as The New York Daily News, Daily Worth, and The Washington Post, and share my expertise with thousands of women, showing them how to improve their look.

Now as a personal branding expert, my focus is educating womenpreneurs on how to create an authentic personal brand. I’ve learned that living an authentic life and being my authentic self is everything. Not only in business, but also when it comes to developing a personal brand. This can only be done via self-exploration, not by following the latest trends.

Feel free to visit my personal website BaileySessoms.com.

With 20+ years as a professional makeup artist, beauty columnist, and lifestyle writer, I’ve been fortunate to partner with notable brands. I’ve been a featured expert on news shows and in publications such as The New York Daily News, Daily Worth, and The Washington Post, and share my expertise with thousands of women, showing them how to improve their look.

Now as a personal branding expert, my focus is not only educating womenpreneurs on how to create an authentic personal brand, but also act as a tour guide to help you get from where you are in life to where you want to be in life.

I’ve learned that living an authentic life and being my authentic self is everything. Not only in business, but also when it comes to developing a personal brand. This can only be done via self-exploration, not by following the latest trends.

Feel free to visit my personal website BaileySessoms.com.


(That’s drinks out with the girls.)

Create a stunning look in less than 15-minutes rather than 30ish.
It doesn’t take an arsenal of makeup to look great. Ditch the long makeup routine!


Frequently Asked Questions

While writing The Beauty Diary, I found that the following questions kept coming up…

Who is this book for?

The name says it all! But, to be more specific, this book is for women who are just starting a makeup routine AND for women who have a makeup routine but are not confident with their current approach, and who want to step up their game just a bit. This book is NOT for the diva who insists that she looks better wearing over-the-top makeup.

Is there anything in this book that I don't already know or could find on the Internet?

Let’s keep it real, you can find just about anything on the Internet, which is part of the problem. You’ll probably find yourself watching and reading several videos and articles before you find one that sounds right, and this doesn’t mean that it’s true or from a reliable source. This book is a compilation of proven tips I’ve used for 20-years as a pro artist.

Is it worth my time and investment?

As a Boss Lady, I know that time is money. How valuable is your time? This book will easily save you hours of time and effort searching for and learning about how to enhance your look. Some Bosses spend more in a week on coffee.

How long will it take to enhance my look?

I think this is a loaded question and my reply is always the same: “It depends on who’s asking.” With most of the tips I share, you can start applying them right away, but there are some that will take more time, as they will require you to actually go to the store. Just go at your own pace and master one technique at a time.

Are the tips practical, or are they over-the-top techniques that will take me weeks to master?

Your life is not a photoshoot. If you spend more than 15 minutes doing your makeup (unless it’s a very special occasion), you’re “doing too much.” You don’t need to be creative or own an arsenal of makeup to look good. The point of this book is to get you looking your best in less time.


Get your step-by-step copy today and easily create beautiful looks that work! No more pulling your hair out trying to figure out the right shades that compliment your skin tone.

©2016-2019 Bailey Sessoms, LLC. All Rights Reserved

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