Where do you want your personal brand to take you?

Building a successful personal brand is full of self-exploration.
You need to be honest, practical, and have a plan.
You need to know it’s not about being the prettiest, but being the best you.

The best way to achieve the perfect look, is to have a step-by-step guide to get you there.

Most women lack the know-how.

They don’t really know how to enhance their features so they don’t know where to start.

What’s YOUR dream goals?

Why do you want to improve how you look?

More Clients? Attract Men? Self-Esteem?

Do you have a plan on how to achieve this?

Wherever you want your personal brand to take you “The Beauty Diary” can help get you there – with less effort

Improving your look can be a fulfilling experience, but it can also seem incredibly overwhelming.

  • You often feel like you “don’t have the creative skills.”
  • To improve your look, you need a makeup artist. Someone to show you step-by-step how to highlight your best features.
  • When shopping, it isn’t easy to select the right colors or consistently convert beauty advice into looks you can wear. You need an expert, to help guild you along the way.

I can show you how to improve your look – with less effort!


  • Select the right products and colors using proven tips that eliminate the guesswork.
  • Know what to buy AND how to buy to maximize your beauty budget. PLUS, upgrade your makeup routine without buying a thing thanks to products that pull double duty.
  • Conquer basic makeup techniques and transform your professional and social appearance.
  • Quickly enhance your look with application techniques that create stunning results in 10 minutes or less.

Do all this in less time than you’re probably already spending…

The Reviews

Secrets from a pro. Love this book. Bailey does a great job breaking down the steps to a flawless face with less effort. After you get the basics down, she has a section on specific looks that is a great go-to for someone like me, who loves make up but doesn’t feel like spending 20 minutes on a smoky eye. Buy the book, you’ll love it.

Aija Rhodes


The Beauty Diary is a timeless, stylish, fun gift that I will give my friends and loved ones who want to look their best. Thank you for producing a book that shows me how to achieve timeless looks and an enduring beauty regimen. The only one thing I would change is the title – let’s call it “Foreverness”, because that is how long I will keep and use it! Can’t wait until you publish the sequel.

Netro Mckay

Registered Dietitian

Absolutely LOVE IT!! Being a talk show host I’m always on the go and make up is super important. I don’t always have time to get my makeup professionally done, but this book gives me great how-to tips and it’s simple and easy to read. Thanks for all the amazing insight!!

Donna Jones

On-air Personality


(That’s drinks out with the girls.)

How awesome would it be to finally ditch the long makeup routine? To create a stunning look in less than 15-minutes rather than 30ish?


Frequently Asked Questions

While writing The Beauty Diary, I found that the following questions kept coming up…

Who is this book for?

The name says it all! But, to be more specific, this book is for women who are just starting a makeup routine AND for women who have a makeup routine but are not confident with their current approach, and who want to step up their game just a bit. This book is NOT for the diva who insists that she looks better wearing over-the-top makeup.

Is there anything in this book that I don't already know or could find on the Internet?

Let’s keep it real, you can find just about anything on the Internet, which is part of the problem. You’ll probably find yourself watching and reading several videos and articles before you find one that sounds right, and this doesn’t mean that it’s true or from a reliable source. This book is a compilation of proven tips I’ve used for 20-years as a pro artist.

Is it worth my time and investment?

As a Boss Lady, I know that time is money. How valuable is your time? This book will easily save you hours of time and effort searching for and learning about how to enhance your look. Some Bosses spend more in a week on coffee.

How long will it take to enhance my look?

I think this is a loaded question and my reply is always the same: “It depends on who’s asking.” With most of the tips I share, you can start applying them right away, but there are some that will take more time, as they will require you to actually go to the store. Just go at your own pace and master one technique at a time.

Are the tips practical, or are they over-the-top techniques that will take me weeks to master?

Your life is not a photoshoot. If you spend more than 15 minutes doing your makeup (unless it’s a very special occasion), you’re “doing too much.” You don’t need to be creative or own an arsenal of makeup to look good. The point of this book is to get you looking your best in less time.

“Your life is not a photo shoot.”

If you spend more than 15-minutes doing your makeup you’re doin’ too much!

With 20+ years as a professional makeup artist, beauty columnist, and lifestyle writer, I’ve been fortunate to work with hundreds of clients, partner with notable brands, and share my expertise with thousands of women, showing them how to improve their look. Offering a variety of services from makeup application to makeup lessons, workshops to beauty events, and everything in between. I’ve spent decades helping women from various ethnic backgrounds, create a look that enhanced their natural beauty. I’ve written countless articles as a style producer and beauty columnist for prominent brands. I’ve been a featured expert on news shows and in publications such as The New York Daily News, Daily Worth, and The Washington Post. But motherhood, followed by bouts of poor health, forced me to rethink my business. I had to come up with alternative ways to leverage my years-upon-years of experience. After several years of trying to figure out a new game plan, I realized I loved speaking and teaching about defining your personal brand more than simply providing the services itself. I’ve learned that living an authentic life and being my authentic self is everything. Not only in business, but also when it comes to developing a personal brand. There is one thing I know for sure: This can only be done via self-exploration, not by following the latest trends. You can also visit me and book me at BaileySessoms.com


Get your step-by-step copy today and easily create beautiful looks that work! No more pulling your hair out trying to figure out the right shades that compliment your skin tone.


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