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It doesn’t take major talent or an arsenal of makeup to look great.

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If you’ve ever asked yourself any of these questions,
you’re in the right place.

How can I consistently convert beauty advice into looks I can wear?

How do I highlight my best features?

How can I use my current makeup collection more effectively so that I can get my money’s worth?

How do I determine what items I should have in my makeup bag?

How do I create a look beyond the basic “shade over the entire eye, middle shade on the upper lid and darkest shade in the crease”?


Select the right product formulas and shades for your skin type and color using sound guidelines that eliminate the guesswork.


Know what to buy AND how to buy to maximize your beauty budget. PLUS, upgrade your makeup routine without buying a thing thanks to products that pull double duty.


Conquer basic makeup techniques and transform your professional and social appearance overnight.


Rapidly enhance your look with application techniques that create stunning results in 10 minutes or less.


Do all this in less time than you’re probably already spending…




We all started wearing makeup because we wanted to look and feel better about our appearance, whether it was creating a professional look for the office or creating a sultrier look for going out. However, something happened to us during this quest. We got trapped into wanting to look like the hottest celebrities, or wanting to keep up with the latest trends, and we lost sight of loving our own features.

Here is the problem: If you don’t learn how to properly accentuate your unique features, you will never overcome the “method” behind the “madness” of makeup. You will be left with a beauty drawer that overflows with one-hit wonders and color mishaps.

Now, don’t expect tips on how to turn a plain Jane into an over the top diva {that ain’t what I do}, and when we meet don’t expect me to walk around with a “beat” face to prove my makeup skills {ain’t gonna happen}. However, you can expect some sassy “Oh no she didn’t” truth along the way. So, if you’re ultra-sensitive or a stick in the mud, you probably won’t appreciate my real take on makeup.

With that said, I look forward to sharing with you, darling!

Bailey and her work have been featured on

Just to name a few.

“Your life is not a photo shoot.
If you spend more than 15-minutes doing your makeup then you’re doin’ too much!”

Sneak Peek



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I wrote The Beauty Diary because, as a professional makeup artist, I saw firsthand how women were struggling to sort through all the mumbo-jumbo to get down to the nitty-gritty and actually learn practical tips.

I feel that you shouldn’t have to read page after page to learn just a tip or two. I wanted you to get great advice and to reference it quickly.

The Beauty Diary presents beauty articles {not chapters} to highlight information that every woman should know relating to her makeup routine.




Frequently Asked Questions

While writing this book, I found that the following questions kept coming up…

Who is this book for?
The name says it all! But, to be more specific, this book is for women who are just starting a makeup routine AND for women who have a makeup routine but are not confident with their current approach, and who want to step up their game just a bit. This book is NOT for the diva who insists that she looks better wearing over-the-top makeup.
Is there anything in this book that I don't already know or could find on the Internet?
Let’s keep it real, you can find just about anything on the Internet, which is part of the problem. You’ll probably find yourself watching and reading several videos and articles before you find one that sounds right, and this doesn’t mean that it’s true or from a reliable source. This book is a compilation of proven tips I’ve used for years as a pro artist.
Is it worth my time and investment?
As a Boss Lady, I know that time is money. How valuable is your time? This book will easily save you hours of time and effort searching for and learning about how to enhance your look. Some Bosses spend more in a week on coffee.
How long will it take to enhance my look?
I think this is a loaded question and my reply is always the same: “It depends on who’s asking.” With most of the tips I share, you can start applying them right away, but there are some that will take more time, as they will require you to actually go to the store. Just go at your own pace and master one technique at a time.
Are the tips practical, or are they over-the-top techniques that will take me weeks to master?
Your life is not a photoshoot. If you spend more than 15 minutes doing your makeup (unless it’s a very special occasion), you’re “doing too much.” You don’t need to be creative or own an arsenal of makeup to look good. The point of this book is to get you looking your best in less time.

With 20+ years as a professional makeup artist, beauty columnist, and lifestyle writer, I’ve been fortunate to work with hundreds of clients, partner with notable brands, and share my expertise with hundreds of thousands of women, showing them how to improve their look.

Offering a variety of services from makeup application to makeup lessons, workshops to beauty events, and everything in between. I’ve spent decades helping women from various ethnic backgrounds, create a look that enhanced their natural beauty.

I’ve written countless articles as a style producer and beauty columnist for prominent brands. I’ve been a featured expert on news shows and in publications such as The New York Daily News, Daily Worth, and The Washington Post. But motherhood, followed by bouts of poor health, forced me to rethink my business.

I had to come up with alternative ways to leverage my years-upon-years of experience. After several years of trying to figure out a new game plan, I realized I loved speaking and teaching about defining your personal brand more than simply providing the services itself.

I’ve learned that living an authentic life and being my authentic self is everything. Not only in business, but also when it comes to developing a personal brand. There is one thing I know for sure: This can only be done via self-exploration, not by following the latest trends.


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